In February this year, started in real estate by a comprehensive enterprise group investment in Dongguan, Dongguan, Hong Wah Wah Hospital held a health hospitals of the listing ceremony. This is a new round of the top three national hospital accreditation, the country was rated hospitals of the first private hospital, medical real estate capital already entered into a new climax.
In fact, in recent years, the combination of real estate with the medical profession has been around a lot of practice. From the various large-scale medical city hospital to high-end positioning, as well as warm and caring club-style health care, real estate has a capital figure.
Injection in the back of strong capital, private capital to do health professionals generally encounter bottlenecks still do not play loose.
Ferocious
And other real estate developers direct access to old-age difference is that the Pearl River real estate is more ambitious. Last June, the Pearl River real estate and government contract Conghua, plans Conghua create \"life and health of city and Pearl Technologies CBD\" project, commonly known as the Pearl River Conghua city. This project will set the medical, health, education, leisure, retirement, headquarters economy in one. According to reports, Conghua positioned as the Pearl City to the high-end medical and modern service industry as the core, relying on the \"heavy particle cancer therapy equipment\" and other sophisticated medical equipment and technology for the global market\\ s top health care, nursing leisure, education and scientific research and back-office services such as integrated services.
In fact, Medical City, by creating a way to achieve from real estate to an extension of the medical industry is quite common way. Lasted three years, was December 1, 2010 officially opened operations Yanda Guo comprehensive international health city is dominated by the real estate industry, Martin Group to build up. The International City Jiankang total investment is 100 billion, including inter-hospital Yanda Guo, Yanda Golden Age Health Care Center, Yanda Medical Research Institute, Yanda medical training college, Yanda Guo International Conference Centre, 5 projects. This \"large-scale plots in the cluster within the building plan, the regional focus for medical institutions,\" the model is being replicated in many places.
Zhejiang Greentown Hospital is a combination of real estate and the other a model of medical representatives, by providing good quality health services to improve real estate, and ultimately a win-win.
\"We first build the hospital, put the hospital\\ s location and the quality of Greentown together, want to build an idealized hospital and we hope that the original medical crying completely change the environment, changing health care environment, improving health services, to ease the patient\\ s nervous, irritable mood. \"Chang Zheng Hospital, Hangzhou Greentown was disclosed. After special treatment, the hospital removed the syrup taste; the usual square physicians desk for several decades, into a round to narrow the physician-patient relationship; disease area has a casual coffee bar, roof garden, and so on. \"These small details are the introduction of our new ideas in foreign countries, imperceptibly replaced the old way of medical treatment.\"
In fact, the development of what is known as \"China\\ s first village\" of Guangzhou Clifford of the Clifford Group, successfully established several years ago praying the hospital, becoming the most convincing model of this model. First-class hotel-style rooms, fully meet the needs of each patient\\ s personalized service, the charges are very popular, are the essential elements of success, but also fully embodies the advantages of real estate capital.
In addition, based on the specialist areas of Asia Heart Hospital, medical care through policy (focusing on the mouth), etc., are inseparable from behind the support of real estate capital.
Behind the choice
Involved in medical real estate capital is not a \"Chinese characteristics.\" Former is a small real estate business in Singapore Parkway, with top doctors through a partnership and create a luxurious health care environment, the most rapid growth in Asia\\ s top market value of the largest private medical institutions.
It is understood that the Parkway and the doctors are very special relationship established between the doctor\\ s hospital in the Parkway area, ranging from rented room to start their own clinics, all of the professional outpatient surgery all revenues accruing to doctors; the same time, these doctors can be shared hospital and laboratory equipment, advanced testing, care and ward services, all of these revenues to the Hospital.
Existing in China as the main public hospitals to the medical system, the Parkway model is clearly too difficult to replicate, and currently involved in medical real estate capital is also more \"Zhi Buzai health.\"
\"As a strong risk-averse industry, capital transfer to the medical industry is not surprising.\" Faced with more and more domestic real estate capital influx to the medical industry, Changsha things modern hospital management services Qiao Mu, general manager, said: \"The ultimate aim is to drive through the medical real estate development.\"
Late last year released a \"further encourage and guide social capital held medical opinion\" is undoubtedly more to promote the entry of the pace of real estate capital.
However, \"the introduction of incentives and capital to do medicine can not solve the real estate, commercial, industrial, logistics and other aspects of both integrated business model, which is the profit of many countries to set up medical services, to attract social capital in health reform landing point, single hospital health care market is adjusted to maintain an effective balance between the sustainable development of the hospital means. \"opinions\" way out after the introduction of the policy may also be connected chain of the real estate market, making the wheels of public and non-public co-operation of the hospital. \" Medical Investment Group, a large person in charge.
Appears in the Mu-chiao, a wealth of real estate capital markets with the potential between the medical, most lack the talent to build bridges, \"the medical industry is too specialized, there is no innovative business model, but lack of talent.\"