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Ushered in the level of foreign medical equipment to accelerate penetration of the primary market melee
China\\ s medical device industry have been strong, multinational companies rely on technical superiority to accelerate the penetration of rural areas, while the concentration in the low-end market, domestic enterprises are highly profitable field of hard to break. \"Monopoly of multinational high-end, domestic SMEs account for the low-end\" of the balance of pattern, is expected to subversion.
First five months of 2011, four medical device companies Tung Fu Long (300171, stock it), yet the medical wing (002,551, stock it), Qianshan medicine machine (300216, stock it), the rationale for the state apparatus (300,206, stock bar) were landing GEM or small plates, price-earnings ratio of more than 45 times, Tung Fu Long is the issue of up to 96 times earnings. In these companies successful IPO behind lurks a lot to provide strategic or financial support of venture capital institutions, many of whom Fosun (600,196, stock it), deep venture capital and other well-known venture capital companies (Table 1). Momentum has grown in the healthcare industry, medical equipment sub-sectors of the charm gradually.
IPO, the investment and financing in the field events also accelerated warming. Investment in the Group\\ s latest data show that: in January 2010, April 2011, medical devices and the number of cases of private equity financing in the amount of medical and health industry accounted for respectively 23%, 18%, respectively, second only to the traditional strength of the pharmaceutical industry. The pharmaceutical industry\\ s first RMB fund CCB International medical industry funds, spend 100 million yuan following the injection of the vaccine packaging supplies companies Jiang Yin Lanling cork, the ED also Wuliangye (000,858, stock it) Pashtoon\\ s pharmaceutical plastic packaging business investment by 1.8 million.
Medical devices or ultra-pharmaceutical market growth
Funds favor logic, not only to China\\ s medical reform introduced the medical and biological context of the industry into the rising channel, but also from the development of medical device sub-sector potential. Data show that the global consumption of pharmaceuticals and medical devices ratio is about 10:7, while Europe and other developed countries has reached 1:1.02. But in China, \"drug dependent doctors,\" the traditional model, the pharmaceutical market is far more than the medical device market, the development of both capacity and the depth does not match the structure of the future of the pharmaceutical industry will occur within the trend changes. Drug spending accounted for the rise unsustainable, and medical devices in the medical sector is expected to rise in the proportion.
In recent years, the data related to corporate profitability further evidence of this, pharmaceutical industry analyst with Guoxin Securities, He Ping pigeon studies have shown that from 2001 to 2008, the medical device industry compound annual growth rate of revenues and profits were 28% and 41 %, much higher than the pharmaceutical industry 19%, 21% of the revenue and profit growth. CICC expects ,2009-2015 Sun Liang of China medical device industry compound annual growth rate will remain at 20-30%, the growth rate much higher than the SW Luo pharmaceutical industry analyst forecast of consumption of drugs between 2008-2015 16% compound growth rate of SWS while drug costs are expected proportion of total health costs from 33 percent in 2007 to 20% in 2040.
Import substitution and in the process of upgrading, China\\ s medical device industry is also expected to occupy more market share in the world. Currently, the global medical device market size of about $ 350 billion, of which the developed countries control 78%, but with China as the representative of the emerging market countries are experiencing rapid growth. From the State General Administration of Customs statistics show that China\\ s medical equipment import and export in 2010 amounted to $ 22.656 billion, an increase of 23.47%. Among them, exports 14.699 billion U.S. dollars, up 20.05%; imports amounted to $ 7.957 billion, an increase of 30.35%, the trade surplus to $ 6.7 billion.
Expansion of the cake before the trend of the market competing more intense. With the dividend policy of the rural market to foreign investors coveted endless, but highly profitable high-end equipment market is enough to make low-end price war trapped in domestic enterprises jealous. With both sides extending to other spheres of influence, the balance of the original change in the situation is brewing.
Foreign capital to accelerate the market penetration of primary
Rapid development of China\\ s medical device industry, foreign investment, joint ventures have become the main force, the top 10 export enterprises, foreign investment and joint ventures have seven. In the domestic large-scale medical diagnostic and treatment equipment market, General Electric, Philips and Siemens three foreign companies led by an absolute monopoly. According to the Chinese market survey research center conducted a special survey in 2007, the domestic market of about 80% of CT, 90% of the ultrasound equipment, test equipment 85%, 90% of the MRI equipment, 90% of the ECG, 80% of the Monitor high, 90% of high-grade and 60% of the polygraph sleep plotter markets are dominated by multinational brands.
With the new primary care doctors offered to tilt, to broaden the population covered by rural cooperative medical care and reimbursement increase, multinational medical device companies invariably turned their attention to the rural grass-roots marketing, trying to rely on technology, marketing strengths, areas of low take-all high school, through acquisitions, partnerships and other shortcuts to enter the Chinese market is the modus operandi of foreign-funded enterprises.
Back in 2008, to cardiac pacemakers, coronary stents and other products known Medtronic shares of HK $ 1.726 billion invested in Shandong Weigao Group, and the latter 15% stake to become the second largest shareholder. Meanwhile, both sides announced the establishment of a joint venture company, the exclusive distributor in China, Medtronic and Weigao orthopedic orthopedic products company. Healthcare giant General Electric also Xinhua Medical (600,587, stock it) and several domestic companies set up joint venture company, its policy is not inferior to the sensitivity of local enterprises. In the May 2009 launch of the \"Healthymagination\" strategy, General Electric announced that it will invest in the next six years $ 3 billion for the development of 100 kinds can increase the health coverage, improve quality and reduce costs of new products. Also, the medical health of John Dineen, President\\ s visit to China, the claim that most want to visit the county of Sichuan medical and health institutions.
The world-renowned medical imaging and information technology company Care-stream Health (Carestream Health, formerly Kodak\\ s medical imaging business, to $ 2.55 billion after the sale to Canada\\ s equity investment company Onex), as early as 2005, had the product structure of the strategic adjustment, gradually increasing in rural areas and communities to invest in the product market, the proportion of grass-roots level, and take the initiative to lower the price, as its imaging system, the $ 2 million from the previous reduced to 1 / 2 or 1 / 3. In the \"deep grass-roots\" strategy, driven by its low-end 2009 sales contribution to total sales has increased to 40%. Germany\\ s Siemens is also dedicated to community and rural health care market, such as CT scanners, ultrasound machines and other advantages of the \"affordable\" version.
Multinational companies to accelerate the market penetration of Chinese grass-roots, on the one hand the high-end medical equipment market growth, sluggish annual growth rate of about 10%, while the growth rate in the low-end medical equipment up to 30%. On the other hand, primary equipment is a big gap has also given them good reason, in China, medical resources are mainly concentrated in two cities, three major hospitals; 15% of medical institutions in the country\\ s existing equipment and facilities are of the last century products 70 years ago, 60% of the equipment before the mid-1980s of products in the Midwest and rural areas of this phenomenon is more serious. Ministry of Health Planning and Finance Division data show that China now more than 2,000 county hospitals an average gap of 30% of the equipment configuration, a large number of medical diagnostic equipment need to purchase or replacement. All levels of government commitment to put 850 billion yuan in medical reform cake, will also explicitly based medical tilt.
\"Development of medical devices suitable for China\" policy guidelines, in addition to product development and market demand for cost-effective to move closer to the grassroots level, the multinational companies also frequent tactics, sink channel, to create a public image of the first donation, by finance lease force to drive sales for its use in general practice is also to quickly reached the attention of this growing market.
Domestic enterprises: high-end advance
Strong top-down and penetration of different multinational companies, mostly concentrated within the primary market-funded enterprises, the State Food and Drug Administration (SFDA) statistics show that currently there are up to more than 6,000 medical device manufacturers, 118,000 enterprises . Prior to meddle in foreign disdain, these accounted for the vast majority of local small and medium sized medical device manufacturers, with the advantages of cost and divide up the channel in the low-end market. However, the disorder caused by excessive competition price war, coupled with the raw materials, labor costs, export exchange losses, the overall industry profit margins have been severely squeezed.
Although the construction of primary health care system to boost low-end equipment market demand, but read the policy direction of the foreign-funded enterprises have done its homework for the new cake division, top-down inertial advantage, once extended, the threat can not be underestimated. Domestic enterprises active in the main battlefield against the front, while also working to enter the high end. Diving medical (002,223, stock it) in 2010 set up a special laboratory, hoping to embark on extensive growth by the professional way, and can increase oxygen and other sub-areas of technical competence; industry exports ranked second Shenzhen Mindray also said that in the roots in primary market, will force the high-end, the main export-oriented market.
Jiang Feng Chinese Medical Association, pointed out that the relative pharmaceutical industry, medical equipment industry in the intersection of multiple disciplines, involving machinery manufacturing, IT and other technical level has a comparative advantage. China Healthcare Fund partner Chen Yun also believe in the pharmaceutical biotechnology industry, the sub-sectors with the smallest gap between the international advanced level, and return quickly. In addition, domestic investors are listed medical device company gave a positive response, venture enthusiastic, high price-earnings ratio, if used properly raised funds from high-end market segments of the breakthrough is not inconceivable. However, technology gap, the service, such as sales and marketing model are non-soft power gap between the day to make up for a moment.
In fact, deep price war to break through to high-end domestic enterprises, although in the face of strong enemy counterattack arrives move, but should be regarded as instinctive pursuit of highly profitable choice. In the basic health care market take advantage of the diving medical, and stent systems have been successfully break the monopoly of foreign music universal health care (300,003, stock it), although both at the medical device market with gross margin and net profit margin, there exists Tianrang other, the former 20% of their income from government tenders based health care market, but the net profit margin hovering below 20%, while the sub-field advantage in the general health of the music, the higher the market share obtained through the relative strength of pricing, gross margin as high as 80%, net profit margin of more than 50%.
Gap in the market to be feeding the medical device market has great potential
With the new medical reform in the year ending deepening of feeling the pressure of Chain Drug Stores.
\"Parity\" is no longer beautiful to the amnesty of Chain Drug Stores. Development Research Center of China Pharmaceutical Retail recently released research report series of the national retail pharmacy that, at the end of the relevant data show that China\\ s slowdown in retail pharmacy, chain rate has dropped, sales growth slowed, the overall situation is not drug retail optimistic. China Pharmaceutical Enterprise Management Association, also in the interpretation of the pharmaceutical distribution Matilda \"second five\" plan, pointed out that the traditional retail pharmacy business model faced with severe challenges.
Drugstore chain diversification trend is irreversible, home medical equipment has become a huge gap in the market in major pharmacies coveted \"fat.\"
Gap in the market to be feeding
Recently, the general advice is still released the \"2011 China medical device Industry Analysis and Development Forecast Report,\" to \"Twelve Five\", namely in 2015, China\\ s medical instrument and equipment market is expected to double to 537 billion U.S. dollars, China\\ s medical device industry compound annual growth rate will remain at 20% to 30%. Data show that in 2010 the country\\ s total domestic sales of medical equipment is only 140 billion yuan, accounting for the domestic medical equipment market, 14% of total sales, while in foreign countries this proportion is generally about 25%. Seen, our home medical equipment products are still huge room for development.
At the same time, as China began to move in high-income countries as well as the acceleration of the aging population, demand and consumption structure of people\\ s lives will be significant changes in the health services and self-care needs will increase substantially, home medical equipment market The gap is widening.
Sales of home medical equipment pharmacy chain, on the one hand is to diversify products in order to attract the attention of consumers, it also hopes to bring profit growth for the pharmacy. Trade policies are encouraging the market for home medical equipment, pharmaceutical distribution industry, \"second Five Year Plan\" clearly stated: \"to encourage enterprises to develop the retail drug store drugs, health products, medical devices and health services, sales diversification, self-satisfied mass drug treatment, and many other needs. \"It is reported that electronic blood pressure monitors, glucose meters, oxygen machines, digital meridian therapeutic apparatus, electronic thermometers, pedometers, and other home medical equipment sold in pharmacies in good condition.
As the largest chain of medical equipment, rehabilitation homes, Chairman and President Bo Yu said: \"Overall, on the home medical equipment, domestic and foreign manufacturers occupy a considerable market share, accounting for 40% more than the domestic manufacturers, foreign accounted for 5 percent more. specific to a particular category, there are differences between the two sides of the market share. \"He explained:\" For example, domestic and foreign manufacturers of percentage of category sales comparable wheelchair, oxygen machine sales to the domestic large, blood pressure , blood glucose meters are mainly imported. \"
Yixie domestic enterprises to accelerate import substitution opportunities related companies meet
December 19, issued by the Ministry of Health 2011-2015, the national B configuration of large medical equipment planning notice. Give full consideration to the development of non-public sector needs a reasonable configuration space reserved for planning, support non-public medical institutions in accordance with the approved scope of practice, hospital grade, service population, etc., the rational allocation of large medical equipment.
Obviously, this plan is to adjust the allocation of resources around and reduce health care costs are two basic objectives, the re-expansion of the medical device market, but the configuration level is not high-end equipment to ensure the primary care-based configuration. B is a large medical device to be approved by the provincial health department, the configuration permits issued. Including X-ray computer tomography device (CT), magnetic resonance imaging medical equipment (MRI), X-ray digital subtraction angiography (DSA), medical linear accelerator (LA), single photon emission computer tomography device (SPECT) 5 species, to eliminate the blind pursuit of high-end medical equipment. Minimize the purchase price, prompting a further decline in medical costs.
This notice is to encourage domestic procurement of medical equipment, medical equipment, domestic help speed up the process of import substitution. Currently, foreign investment accounts for about 80% of CT market with China\\ s market share, MRI 90% market share of the market, while domestic producers Wandong market share is quite small. In addition, the notice specified that the \"minimize the purchase price,\" which perhaps will push down the market price of related products. Ultimately reduce the cost of patient care.
It is reported that the stent area, domestic enterprises has been largely achieved import substitution, music universal health care (300003:12.81, -0.35, ↓ -2.66) and other domestic companies currently occupy about 80% of the total market share.
Planning focus on security equipment blank areas, remote and inaccessible areas of the county and city (prefectural) configuration requirements. All localities must improve primary health care service system planning and implementation work to meet the county hospital construction and equipment reasonably necessary to effectively improve the county\\ s public health service doctor for medical treatment capabilities and fairness, accessibility. The full increase in the rational use of existing equipment based on the principles of the new configuration on the public sector capacity utilization required to meet not less than the local province (autonomous regions and municipalities) 80% of the average conditions.
Health care into the digital factory of Taiwan into the mainland Chinese market cut-off point of Things
Straight sets in the global market economy, debt crisis in Europe did not understand the delay, making the advanced countries, the government eager to tighten the money supply, domestic investment projects have slowed down. And this wave of mainland China under the threat of economic recession, is still investing heavily in ICT industry based in the seven strategic goals, attempts to expand the domestic market taking advantage of the sky.
\"Second five\" business opportunities leveraging digital medical industry
\"Second five\" Plan involving medical information are: (1) strengthening of rural and community health agencies of information technology; (2) to establish electronic medical records and files of home health focus; (3) development of regional health care resource sharing ; (4) promote the city\\ s hospitals and community health agencies, to ensure that telemedicine services. In the Internet, collaboration, prevention, universal, innovative and reliable medical care of the six characteristics of the intelligent platform, gave birth to three applications of networking technology: medical equipment and drugs, supervision and management, remote medical monitoring, digital hospital.
Bears the number 120 one hundred million yuan business health care industry, is cut into the mainland China and Taiwan factory of things the market a chance to point. Continent \"new medical reform\" will match \"Healthy China 2020\" development goals, to promote policy-oriented reform program during the second five will invest 8,500 billion yuan, strategic planning in this manner to enhance the standard of care in mainland China.
From the perspective of industry chain, industry chain into the medical digital components, equipment, software systems, transmission technology, application services five major areas, including software systems benefit the most, followed by the device. Topology, said medical software systems for the digital core, taking into account the medical system safety and reliability requirements, the majority of software systems give priority to self-produced products in China, the market focused on providing complete solutions for manufacturers. Among manufacturers in China, Neusoft Medical Systems and UF highest share health information systems.
Equipment is divided into interface devices and core devices, medical equipment manufacturers mainland mostly concentrated in the interface equipment supply, rarely studied under the core equipment, core equipment space part of import substitution, but the technology lies in the foreign countries, but also to large-scale development needs time, Topology promising technology and first-mover advantage with the business.
The face of the huge number of Chinese mainland business opportunities in health care, medical units and ICT companies in Taiwan in recent years, has accumulated rich experience in the medical intelligence, with the cross-strait exchanges and cooperation in health development, there are a number of Taiwan-funded enterprises have to join the mainland medical industry, For example, Inventec, Taiwan factory Gade technology, Syscom Computer and other companies. Topology that want to enter the Chinese medical market intelligence vendors, strategic alliances can be used to do the integration of resources, R & D centers recruit local talent, the first cut into small modules and dimethyl hospital system, or cooperate with China to establish Taiwan Hospital Success Stories etc., then came to embrace a new blue ocean opportunities.
Zhang Guangping Topology Research Institute, said the future of software and hardware integration technology industry is definitely an important issue, based on the urgent needs of ICT infrastructure, gradually introduced the \"second five\" Plan the implementation of projects which, either from the the scale of investment and five-second market point of view, things will be one of the biggest beneficiaries, in 2015 the market size will reach 8,000 billion yuan, compared with 174% growth in 2011. Among them, the construction of smart grid as an investment choice in 2015, including sensors, systems and test for detection, chip and middleware, Serve modules and equipment industry output will reach 200 billion yuan.
Investment in smart grid building the largest strength
During the second five is a comprehensive smart grid construction period, will be active in establishing technical standards, as well as the development of key technologies and equipment. Benefits include special high-voltage equipment, substation intelligent, smart meters, distribution automation, and the charging station and charge pile. One application of intelligent substation is the things to invest part of the largest strength, market size of 7.4 billion yuan, during the second five choice for smart grid investment, enterprise technology and channel capacity is the key to winning.
Smart power is the largest applications of things, including the role of smart meters with sensors, smart electricity based equipment, five-second market after the intelligent substation, up to 600 billion yuan. Topology, said smart meters with low entry barriers, market competition, more suitable for a first-mover advantage and cost control of the enterprise.
Topology pointed out that the smart grid industry chain, in UHV power grid equipment, mainland China and Taiwan factory is more difficult to cut into the market, but sensing components and control components is the most widely used part for China and Taiwan plants in the field of development, the smart grid can be said that a big advantage. In addition, China Taiwan now has a meter manufacturing technology, the basis of smart meters and related equipment are sets of plant distribution advantage, relying on this technology can be cut into the mainland market, the smart grid.
Central investment 4.212 billion yuan for the 1960 Primary Hospital update equipment
Currently, the central government into the largest single year in medical projects – municipal (county) level and the national Chinese Medicine Hospital Medicine Hospital capacity building project entered the implementation stage. Invested a total of 4.212 billion yuan a year, according to reports, the project\\ s main objectives and tasks is to improve the city (county) level and the national Chinese Medicine Hospital Medicine Hospital medical equipment conditions. Project funding will focus on investment in the Midwest and eastern regions 1960 and old, side, and poor cities (counties) and ethnic Chinese Medicine Hospital Medicine Hospital. Among them, the county hospital 1814, each grant 200 million; municipal hospital 146, each grant $ 4 million.
August 9, held in Kunming, Yunnan Province, in 2011 the work of the National Office of Chinese Medicine (bureaus) of the forum, the State Administration of Traditional Chinese Medicine to all provincial departments, \"Master\" describes the project goals and tasks, involving scope, content, budget distribution, etc., and project performance requirements.
State Pharmaceutical Administration of Medical Administration responsible person stressed that, as Chinese medicine hospitals, national health hospitals, in the purchase of equipment must be given priority to buy medicine, national health diagnostic equipment, in principle, related to the acquisition cost less than 30% of the total acquisition cost.
According to the project schedule requirements, before the end of this year, 95% of the project will update the hospital\\ s equipment is completed. State Administration of Traditional Chinese Medicine urged all localities to strictly implement the bidding process, in strict accordance with the scope of the project funds for the use of funds, to prevent reckless money and other illegal behavior. The Board will combine treasury and network monitoring platform for the council to conduct dynamic monitoring of project implementation and will also check with the Ministry of Finance jointly supervise the project implementation.
China s history of medical informatics education and development status
American Medical Informatics Association (AMIA) President Edward Shortliffe is defined as the concept of medical informatics: Medical Informatics (Medical Informatics) is a rapid development of new cross-disciplinary, with biomedical information, data and knowledge for the study collect, store, display and retrieve inside the law, for our health management, clinical analysis of treatment and knowledge to make decisions and solve problems in science.
Time in development, the definition of medical informatics are also under development. The definition of medical informatics have broad and narrow sense, refers to a narrow view of clinical informatics. Major subject areas on the whole, the medical informatics include clinical informatics, bioinformatics, image informatics and public health informatics in several areas. But in China, due to late start of medical informatics, the concept is still fuzzy state.
History – the evolution of the domestic medical informatics and information science from the Medical
Sign of the development of medical informatics can be traced back to the International Federation for Information Processing (Internationl Federation for Information Processing, IFTP) established in 1967, health-related technical committees. Through continuous development, in 1978 established the International Medical Informatics Association (Internationl Medical Informatics Assciation, IMIA). IMIA International Medical Informatics is the authority of the field organization for medical informatics disciplines, the medical industry information to make a contribution.
China\\ s medical informatics and medical education library and information science and information management are inseparable, the origin of medical information, education and breeding in the 20th century, 60 years later, when many hospitals and medical schools according to the needs of society set medical library professional in-service training. To the early 1980s, the medical library of the actual demand for professionals has been a great class in the pre-medical education and practice of library full verification, approved by the Ministry of Health, in the original Norman Bethune Medical University, Tongji Medical University, China Medical University and Hunan Medical University, set the \"Medical Library and Information Science\", a four-year undergraduate, graduate medical degree awarded.
Medical information science development in the 1990s, with the means to keep the information in the application development in various industries, a number of medical colleges and universities have gradually changed its name to the Department of Library Information Management Department, and set up a \"medical informatics\" the direction of the professional, Some hospitals were also established a single health care management system. According to July 16, 1993 issued by the former State Education Commission \"University undergraduate catalog,\" Medical Library and Information Science have also been adjusted on the name, professional name from \"Medical Information Science (medicine, pharmacy)\" to \" information science (medicine, pharmacy), \"to broaden the professional caliber. This path of medical informatics education laid the foundation for standardization and specialization, and its meaning is self-evident.
In July 1998, the Ministry of Education re-enacted the \"University undergraduate catalog\" directory of the original professional made a new adjustment, will be carried out several similar professional merger and reorganization, the original \"Economic Information Management\", \"Information learning \",\" Technology Information \"and\" management information system \"5 the profession as\" information management and information systems \", under the management category. So on this basis, the medical colleges and universities will be \"medical / health information management professional direction\" in information management and information systems under the re-adjustment of the training program and curriculum.
To the end of 2002, approved by the Ministry of Education, Central South University, the \"Information management and information systems (medical direction)\" professional renamed as \"medical informatics\" professional, professional code 070408W. The first time since the fall of 2003, \"medical informatics\" professional recruiting students, which indicates that China\\ s official medical informatics professional start. At the same time, Nantong University, Nantong Medical College, with the merger officially enrolled \"medical informatics\" professional undergraduate, medical informatics education in China has gradually developed.
The status quo – medical informatics education development in China
Adjust the direction of diversification and professional training, the medical informatics education has become a national medical education and information management as part of the education system. After 2000, with the development of medical science and the ensuing tide of medical reform, medical informatics professionals on a higher more professional requirements, the subject of a strong impact on the development of the wave has already begun.
Looking at the international, the development of medical informatics discipline and orientation gradually reached a relative consensus. \"In China, although the term medical informatics is still relatively new, but our industry has developed in the former, and each hospital has used a variety of information systems, but in academic terms, there are a lot of people do not understand the medical informatics in the end what is still a lot of medical information science with the stigma. \"Peking University Health Science Center, deputy director of Lei Jianbo Information said. \"Now, the internationally recognized academic medical informatics system can be divided into the following interrelated areas – bioinformatics, image informatics, clinical informatics, public health informatics. What is the difference which in the end, is our personnel training in the future must get clear. \"
Of course, the development of medical informatics in a foreign country for 30 years, the country\\ s medical information and education are not standing still. We are very pleased to see that in the period 2000 to 2009, after the filing or approval of the Ministry of Education set the field for medical and health information management and information systems professional and medical informatics professional colleges has increased from 20 4 1980 increased by more than 40 today, the domestic medical informatics education has undergone fundamental changes, began an unprecedented situation.
Research – interdisciplinary research in line with the contents of China\\ s national conditions
New medical reform will be the development of medical informatics put on a new schedule, Chinese Academy of Medical Information Institute on behalf of Tao believe that our medical informatics research in the following aspects.
1 Medical knowledge representation
Through the collection of medical knowledge, systems, and its formal definition; guarantor and the computer understanding of medical knowledge consistency. Such as medical knowledge organization system, classification, subject tables, medical classification, medical body, integrated language system. Medical knowledge organization system is to carry out the study of medical informatics research. At the same time, there is the standard medical data code, medical information retrieval, medical decision support.
(2) health information systems
In China, the use of health information systems to improve health care quality, reduce medical costs, medical and health services as a key element of information systems, creating a huge like the United States health care system. This system has hospital information systems, imaging systems, electronic medical records, health records, regional health information systems, telemedicine and so on.
3 Bioinformatics
Bioinformatics (BioInformatics) since the human genome project, humans and model organisms genome testing produced a large amount of data, based on this situation arising, the research, development or application of computer tools and methods to expand on the biology, medicine , behavioral science and the use of health data, including capture, store, organize, analyze and visualize these data.
4 medical informatics education and training
At present, China has more than 40 colleges and universities have set up a Department of Medical Informatics, degree education mainly by undergraduate and graduate levels of education composed of two, doctoral education is just beginning. Despite China\\ s rapid development of medical informatics education, but with technology development and applications, they are still a very large gap. Especially in the construction of the new medical reform trends driving the digital hospital under the medical informatics educated not only to master the information processing technology, but also to acquire sufficient knowledge of medical science.
Medical informatics education in our country\\ s development is still in its infancy, but it will become all countries, especially the construction of health care an important part. The development of medical informatics in China will take a very long period of construction and exploration, the next step we need to further clarify their own purposes and to develop future goals can be achieved, look forward to its development.
Activation of the new medical reform rigid medical requirements
\"I want the primary hospital affordable and, together may pass,\" \"grass-roots demand for hospital services as much as the technical equipment.\" 65th China International medical equipment Fair (CMEF) theme is \"basis for medical solutions.\" 11 million square meters of exhibition area, there are more than 2,400 exhibitors, 5,400 booths, 40 categories on thousands of products, and more than 600 innovative products, the size of the previous record Medical Equipment Fair highest. Medical Imaging Equipment Professional Division of exhibition space (18,000 square meters) in all the largest exhibition hall.
This reporter has learned, in the new medical reform policies under the leadership of the rigid requirements of medical devices is growing. Recently published \"China\\ s Green Paper on medical equipment,\" shows that in 2009 the implementation of the new first-year medical reform, national health expenditures reached 390.2 billion yuan, an increase compared to 2008 by 38.1 per cent. These funds focus on investment in the basic medical insurance, basic public health and primary health care system, which greatly promoted the development of medical and health industry, making it the first time exceeded one trillion yuan output value, including medical instruments and equipment manufacturing revenue and profit growth of 28% and 41%, significantly higher than the pharmaceutical industry 19% and 21% of the revenue and profit growth. Priority to the development of county-level hospitals have been included in the 2011 focus of the new medical reform plan. Fair, blue rhyme, universal health care (GE), Neusoft, Mindray, Wandong, Siemens, Toshiba, Philips, Carestream and other companies have launched a county hospital for \"economic, for\" products.
In addition, in 2010, the central government allocated special funds for primary health care institutions and equipment. Total of 2130 county-level hospitals were to get one of the central government grants $ 2.5 million. County-level medical institutions, medical equipment, configuration issues cause concern in the industry. To address this issue, the Chinese Association of Medical Equipment for the first time in the Medical Equipment Fair held on \"China\\ s two medical imaging equipment technology configuration suitable for seminars.\"
Western companies in China s medical market to find a niche
With the nationwide implementation of health care reform in China, with Chinese medical device manufacturer dedicated to enhancing global competitiveness, which prompted some Western industrial design plastics processing companies and investment companies eyeing China.
The Chinese government is now on the domestic health care system overhaul.
The Chinese government, including health care reform and strive to spend $ 125 billion in 2020 to achieve universal health insurance, and construction or renovation 2000 rural hospitals, which are driving growth in demand, which has attracted some of the West to China plastic manufacturers to invest, including Italy, the filter component molder GVS Group and American pipe maker PrecisionExtrusionInc.\\ s
On the other hand, the Chinese medical device manufacturers want to develop more sophisticated products to enhance the international competitiveness of the market, but also for some of the industrial design companies and opportunities, such as the UK-based industrial design consultancy, the company opened in Shanghai at the beginning of a design studio.
But to gain a firm foothold in China is still faced with many obstacles.
On April 16 to 19 in Shenzhen China International medical equipment Fair (CMEF) on the interview, some foreign medical plastics companies and medical industry officials have said that doing business in China is facing severe challenges, including knowledge property rights, competitive price and quality.
Nevertheless, there are some foreign companies have found niche lies.
For example, Berkshire UK-based design firm IDC recently with China\\ s leading domestic manufacturers of medical equipment, Shandong Weigao Group Medical Polymer Co., Ltd. to establish cooperation, suture of a plastic packaging has been redesigned to enter the global market.
IDC general manager StephenKnowles that the cooperation of both sides for six months, to an improved design, easier to pull the suture line, easy to tie, while improving the appearance of packaging, from the \"original design into a very highly of China international image of the design. \"
\"We have done a lot of plastic details on the design of improved, so perfectly together,\" he in an interview at the CMEF says. The show held twice a year, is Asia\\ s largest trade show for medical equipment, gathered, including Abbott Laboratories and General Electric Healthcare, including Western medical giant exhibition scene.
Wei Gao Group is headquartered in Weihai, Shandong, the company\\ s business under the suture Fuson Medical Material Co., Ltd. Li Kai, manager of international trade, said the reason they seek to help foreign design companies, is to better enter the international market .
Li said: \"Chinese products have been given the impression that low-grade waste product, so alone our own hard [concern], but this is an important step towards the international market and we are trying to change China\\ s foreign impression of the product. \"
He said the company inadequacies of existing products were analyzed and improved, such as sutures in transit to provide protection, and more convenient surgeons remove it from the packaging and so on, this initial global customer feedback is very good.
He said that this is the suture Weigao business aimed at the first attempt to develop both domestic and international markets.
Knowles said that with the high-Wei Group, China\\ s domestic manufacturers of medical devices growing demand, IDC earlier this year in Shanghai, has opened a six industrial design studio, specializing in the medical market.
He said most of their customers are Chinese domestic enterprises, rather than multinational corporations. Some customers want information on how to successfully enter the international market recommendations, some customers are aimed at very competitive prices in China domestic market, hoping to stand out in this market.
In addition, Western plastics processing enterprises have begun to invest in China.
For example, the Italian filter component molder GVS Group a year ago, built in Suzhou, a 400 injection molding plant, equipped with 25 presses in Italy ZolaPredosa this company\\ s sales manager MattiaPassarini introduced in China said.
He said: \"We do not intend to have the price advantage of Chinese local enterprises to face competition in our high-quality run-off to the Chinese market, which is also China\\ s development direction … although there are many NPC price war, but we can not blindly focus on low prices. \"
He said, according to the company expects sales in China in the next few years will increase by 60%.
However, in some of China\\ s foreign plastic processors, the medical equipment in China\\ s domestic manufacturers in the business is still more difficult to find, where price is the biggest obstacle.
Headquartered in Janesville, Wisconsin, United States of PrentCorp. The company said, its built thermoforming plant in Shanghai, most of the clients are still Western companies, because the Chinese domestic enterprises despite the growing, but still do not want to spend more money buying their company high quality plastic packaging.
Prent [Malaysia] Sdn.Bhd. PatrickTan the company\\ s sales account manager, said: \"For a very traditional local businesses, their quality is still not too seriously.\"
In addition, Singapore has built a small factory out of the U.S. health care providers KelcourtPlasticsInc.\\ s Said the company, the Chinese market is too price sensitive.
Kelcourt company\\ s sales manager SebastianSia in Singapore say they do not know how China\\ s local enterprises do not cut corners on the materials obtained by such a low price, because the medical grade raw material costs account for 80% of the price of pipe, and the Chinese local accompanied by price 50% lower than the foreign companies.
Film extrusion and thermoforming business operators Sealed Air Corporation said that only some of the largest Chinese medical manufacturers fishes interested in their high-quality packaging, and its customers are now still mostly foreign companies.
Sealed Air Corporation\\ s Nelipak products in China, Deng Haibo sales development manager, said that at present, medical business still accounts for its Shanghai film extrusion and thermoforming plant a small proportion of the business, \"but [the health care market] at an annual rate of more than 30% growth, we see a huge potential. \"
According to U.S. government statistics, U.S. exports of medical equipment at an annual growth rate of 40%.
According to the U.S. Commercial Service of the U.S. Consulate in Guangzhou ShermanLi trade experts said the United States is China\\ s largest supplier of health care industry, accounting for 30% share of Chinese imports, excluding Hong Kong into mainland China via imports.
U.S. medical equipment exports to China from 2001 to $ 1.64 billion last year soared to 79.6 billion U.S. dollars, while China\\ s medical equipment market is expected to reach 15% annual growth, he CMEF International exhibition booth of U.S. company interview says.
Li said, which the Chinese government to develop rural medical career to a certain extent, contributed to this growth.
According to the results of an analysis of the U.S. government said in 2009, before health reform, China has 80% of medical expenses used in urban areas, while 800 million people in rural areas only 20%.
China s exports to Russia in 2010 Medical Device reproduction highlights
2010 reproduction of the new highlights of Pharmaceutical Trade Russia: total $ 675 million annual imports and exports, an increase of 32 percent, with exports to new highs, reaching $ 630 million, an increase of 39%.
Western products exports was significantly
2010 China Western products exported to Russia $ 384 million, an increase of 33%. Among them, the medicine raw material exports to Russia are still the main species, the proportion of 50%, and exports amounted to $ 331,000,000, an increase of 29%. Export varieties mainly amino acids, antibiotics and anti-infective class-based. It is worth mentioning that Western medicine with exports amounting to $ 20,430,000, an increase of 65%, the first time Russia has become China\\ s main exports to one of Western medicine. With the variety of China\\ s more preparation by the Russian drug registration and price advantage, 2011, the export of Western medicine is expected to reach $ 30 million.
The export of Chinese products is still stable
Chinese products exported to Russia $ 7,110,000, an increase of 50% though, but the medicine has been the export of pharmaceutical products in Russia, the proportion of the smallest, only about 1%, and the export situation is not stable enough, or often a trade surge dropped phenomenon. For example, last year, Chinese medicine, Chinese herbal medicines and Pieces on the export of Chinese herbal medicines for domestic prices rose a larger reduction in varying degrees, while the ranks of instability is the importer a factor affecting exports.
2010, a large increase in exports of plant extracts, the export value of $ 3,394,500, an increase of 284.64%, as exports of Chinese products in recent years, a new bright spot. It is understood that, because some plant extracts export fails encoding declaration, so the plant extracts in China\\ s exports to Russia much more than the actual amount.
Prospects for exports of medical equipment
Russia is China\\ s leading exporters of medical equipment in recent years, Russia\\ s export growth accelerated. Exports $ 238 million in 2010, an increase of 48%. Higher value-added equipment, diagnosis and treatment of hospital sudden emergence of the export, exports topped $ 100 million mark, up 59%. With the Russian health care system and medical equipment to further improve the constant updates on my medical needs will be further increased.
Further increase the capacity of the pharmaceutical market
Russia is currently in good financial and economic experts predict that by 2011 the Russian pharmaceutical market capacity will reach 400 billion to 500 billion rubles per capita (taking into account population growth) the level of drug consumption will reach the European average, according to the \"long-term Russian Federation 2020 socio-economic development program \", in 2020, the Russian pharmaceutical market will reach 1.5 trillion rubles.
Relevant reports
Proposal to develop the Russian market
Russia, Kazakhstan, Belarus, the three countries have reached a customs union agreement, which, health care products in the three countries has become more convenient customs clearance (other than medicaments), and permanent, which is more in the pharmaceutical companies into Russia and CIS markets provides a convenience. I can not always hold in the pharmaceutical companies with the idea of ??re-registered customers should seize the opportunity to first register your product, get a pass to enter the Russian market, ready to work as soon as possible.
Does not violate Russian law in the case of traditional Chinese medicine and health products marketing can be the direct way to promote and sell, but also with local health clubs, senior cooperate to promote their products.
Develop the Russian market, enterprises need to study the market hidden under the heart, slowly overcome, there are many companies in China to develop five to 10 years, finally achieved success. Therefore, it is business, said: \"treatment of the Russian market, or simply do not touch, to touch on it slowly, and patience is needed is single-minded.\"
Throughout nearly a decade of pharmaceutical trade between China and Russia, before 2006, Russia continued to pharmaceutical trade deficit was nearly five years, the Russian pharmaceutical trade has reached double-digit export growth, Russia\\ s potential as an emerging pharmaceutical markets in recent years has been highlighted. China-Russia trade has entered a medical track of healthy development. Russian pharmaceutical market demand increases and the local people the importance of health care for our enterprises to provide more opportunities, as long as China\\ s enterprises to accelerate the pace of product registration, contact the customer to enhance communication with Russia, must be something.
IT to help the global healthcare market steering telemedicine revenue up one percent per year
Frost & Sullivan report, along with increased health care spending, the global healthcare market is gradually weakening the central disease treatment, disease prevention and routine care gradually become the mainstream of the global medical market, IT plays a key role in them.
Now health care spending was attributed to increase in the current health care business model, and the recession in 2009, after the situation is getting worse. Because insurance companies, driven health care focused on treating diseases rather than to help patients who progress towards a more healthy life. This makes a country 90% of medical expenses only in its top 30% of the population, resulting in a rise in healthcare costs.
In 2050, 21% of the world s population over 65 years of age, this will result in greater pressure on the medical industry, and further caused an increase in medical costs.
IT changes brought
Remote patient monitoring system (RPM) will send the patient s health-related data to the medical staff to track the patient s health status, through this system, patients can normally over their daily lives. Frost & Sullivan that the RPM system in the next 25 years will be reduced by about $ 197 billion in medical expenses.
Frost & Sullivan also expects the global remote medical services (telehealth services) revenue compound annual growth rate will reach 10%. Telemedicine can be an effective record of the patient s file at any time, suppliers are able to provide immediate medical diagnosis, which can not only save time, doctors can improve their efficiency, in order to take care of more patients.
Consumer health market and technology giants like Apple has (Apple) and RIM contacts, trying their iPad and BlackBerry to provide a professional doctor health care applications.
While these efforts are still at a preliminary stage, but the global consumer health market value last year, has $ 169 million in revenue, and 4 percentage points of growth.
Technology enough to help the medical profession to establish a new model of patient-centered, based on the patient data daily, and the patient s genes, to provide personalized medicine.



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